The series is all about how Music and Addiction are always closely linked. The episodes cover Alcohol, Smoking, and Drugs. This series was funded by Philip Morris and Change Inc. as part of their stop smoking initiative. They partnered with NME as a media partner to distribute the films to their music loving audience.
The series is presented by Chris McClure, brother of lead-singer of The Reverend and the Makers, and who was also the face on the cover of the fastest selling debut UK album, Arctic Monkeys.
